IIM students to get management lessons on TikTok

Indian Institute of Management- Indore on Thursday joined hands with video-sharing application TikTok to produce short video modules on management courses for students and trained professionals.

The institute has signed a Memorandum of Understanding (MoU) with TikTok to prepare short video modules on communication, strategy, negotiation, marketing, among other things, IIM-I director Himanshu Rai said.

IIM-I will implement these video modules in its different courses, he added.

As the institute also trains management professionals, government officials and entrepreneurs, these videos will also be tailored to suit their needs, he said. "We are hopeful that the MoU with TikTok will help in skill development for youngsters and in turn boost the country's economy in the future," Rai said.