Reliance Industries will tie-up with offline stores to offer Jio-SIM locked or JioPhone Exclusive devices ahead of the JioPhone Next launch. Reliance is signing reverse handset bundling partnerships with companies including Vivo, Xiaomi, Samsung, Oppo, HMD Global and iTel, among others, for Jio SIM-locked phones, sources told ET Telecom. As part of its new strategy Reliance is tying up with offline retailers to install its Jio Mini point devices. According to the report, only those devices can offer handsets with Jio lock-in, which offer special discounts and various other bundled services.
Reliance will also start installing displays in these offline retail stores which can then be used to offer product demos and to increase the subscriber base. Through the process, retailers will also earn a commission. Jio will also work towards a similar online-offline channel strategy for its JioPhone Next which is set to launch on September 10.
The Jio Exclusive smartphones are priced under Rs 10,000 and has a no-cost EMI of up to 6 months and additional benefits depending on the device
Jio Exclusive smartphones will come with price support from the telco, along with no-cost EMI up to 6 months and additional benefits worth Rs 7,000-Rs 10,000, depending upon the device. The report cited sources that the Jio Exclusive bundled smartphones could extend their price range to mid and premium segment smartphones in the coming months. Further, to counter the chipset shortage, Jio has locked in stocks from the offline channel for its ‘Jio exclusive’ initiative. Jio aims to reach a wider target market with its new strategy. As of June, the telco had around 441 million users. Jio also introduces plans like Buy One, Get One data offers for JioPhone users.
As of now, Jio has not released the price of the JioPhone Next’s price anywhere, but according to leaks, the JioPhone Next could be priced at Rs 3,499. The tipster further details that the smartphone will be powered by Qualcomm's entry-level Snapdragon 215. Further, the JioPhone Next is said to be offered in 2GB and 3GB RAM variants and be paired with 16GB and 32GB storage. In addition, the JioPhone Next may feature a 5.5-inch display and 2500mAh battery. Finally, the device is expected to get a 13-megapixel rear camera and an 8-megapixel shooter for selfies on the front.
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