Why are Millennials Hooked to New-age Social Media Platforms?

Millennials stand out for their innate understanding and quick adoption of technology. With mobile devices becoming ubiquitous, they are spending most of their time on smartphones for shopping, chatting, social networking, and media consumption. As a result, the world today is brimming with curious millennials who are more receptive to truly mobile-first experiences. This has triggered the growth of mobile-only social media platforms. These video-driven platforms allow users to create highly engaging content showcasing their creativity using dynamic video creation tools on multiple themes (movies, fashion, food, music, dance, and so on). The video apps have ascended to become global juggernauts, both in terms of reach and content repositories.

 Further, the meteoric rise of inexpensive smartphones, low-priced Internet data packages, and improved access to the Internet are ushering the rapid diffusion of these platforms in India. People from across the country, including rural regions, are flocking onto the platforms to experience video-led social engagements.

 Major Internet companies are creating a new wave of content through their innovative platforms. These platforms are at the forefront of technology, incorporating artificial intelligence (AI)-led functions that provide unique in-app features for enhanced social media experience. Users can create dynamic videos for quick sharing effortlessly as the platform’s integrated AI assists them in selecting trending hashtags, filters, augmented reality-based effects, EFX tools, and more. Moreover, these platforms throw addictive content feed to their users by quickly understanding individual preferences with the help of AI. By leveraging modern technologies, platforms have evolved from being "informative" to "empowering", allowing users to expand their social networking activities based on their individual preferences. For millennials, these platforms have emerged as an extension of their personalities, and hence, they keep coming back to these platforms to explore their personal spaces.

Furthermore, the new-age social media apps are emerging as admirable platforms for millennials to participate in a video-led two-way communication process; allowing them to be a consumer as well as a content creator. Other noteworthy attributes of these apps are video calling features to connect with multiple friends simultaneously, the ability to share virtual gifts, or to play in-built trendy games. In the coming days, short-form videos and live streaming methods are expected to become cornerstones for online interaction and content creation. By encouraging generation and consumption of diverse content at an exponential rate, the platforms are leading us towards a better-engaged community. Additionally, live streaming platforms have evolved to become a vehicle for information sharing, education, and basic skill training. So, new-age social platforms are playing an influential role in reshaping the social media landscape.